Fujifilm’s New Camera is ‘Selfie-Ready’

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Fujifilm’s New Camera is ‘Selfie-Ready’

The selfie is not a fad. Around the world in towns small and large, near and far, people of all ages are cutting out the middlemen, holding up their mobile devices and snapping pictures of themselves.

Some selfies come out legit. Others, not so much. There are goofy eyes, duck faces and, of course, the ever-so-artistic mirror shot. There are selfies with food, and there are selfies with pets. There are selfies at questionable moments, too, though many avid selfie takers would argue there’s no wrong time for a selfie.

Hey, what do LeBron James, Justin Bieber, Ellen DeGeneres, your aunt Jill in California and your melodramatic Facebook friend Shayna from high school all have in common?

They all take selfies, yo. They all. Take selfies.

Fujifilm believes in the selfie. The camera maker’s newest model, the ‘selfie-ready’ X-A2, is a selfie-snapping machine. Let’s take a quick look at the specs:

A follow-up to 2013’s highly popular X-A1, the X-A2 is a mirrorless compact system camera equipped with a 3-inch, 175-degree tilting LCD with face and eye detection, bringing both versatility and precision to the art of selfie-taking. It’s built around a 16-megapixel APS-C sensor and boasts improved autofocus. Other features include 0.5s startup, 0.3s autofocus, 0.05s shutter lag, 0.4s shooting interval, wireless image transfer, a Q Menu shortcut button on the back, in-camera RAW processing, a pop-up flash, ‘Classic Chrome’ film simulation, multiple exposure mode, and 1080p/30fps HD video recording.

Fujifilm is also releasing two new kit lenses to go with the X-A1, the XC-50-320mm II F4.5-6.7 OIS with optical image stabilization for longer focal length and lowlight shooting, and the XC16-50mm II F3.5-5.6 OIS with 12 all glass elements in 1- groups and 7 round-edged aperture blades offering 17 stops in 1/3 EV steps.

It’s interesting to see major players slowly upping their stakes in the social market, this perhaps being the biggest commitment yet. Check out a few product shots of the ‘selfie-ready’ X-A2 below.

Fujifilm xa2head Fujifilm X-A2 Fujifilm X-A2 Back