When it comes to creating memorable, visual brand experiences for sportswear brands, Duggal is in the game. We create graphics that stand out from the competition and pump up the energy in any given atmosphere, whether in stores, at live events, or during the unboxing of a buzzworthy release. Take a look: Under Armour The opening of Under Armour s nearly 10,000-square-foot New York Brand House was a major milestone for the brand, which grew out of a Washington, D.C. basement into a global symbol of high-performance athletic apparel. Grand format lightboxes featuring Under Armour s stable of world class athletes inspired the Under Armour team and shoppers alike. Duggal worked closely with Under Armour to create the backlit, HD images with ultra-bright, end-to-end illumination, reflecting the brand s attention to detail in every aspect of its message. Nike Duggal transformed its 35,000-square-foot Brooklyn venue, the Duggal Greenhouse, into home of the Nike Tournament of Champions street basketball festival featuring star NBA players and iconic streetball legends. Banners and interactive multimedia booths complemented a true basketball court, while stunning Manhattan and East River views served as a picture-perfect backdrop for a one-of-a-kind spectator experience. Highlights included Team Kevin Durant vs. Team James Harden in the Summer is Serious Game, and a slam-dunk performance by French Montana. Puma PUMAPitch members receive their soccer shoes in a sleek, coded lockbox made from everlasting polypropylene in place of traditional cardboard. Each case is imprinted with an anthem celebrating a commitment to work harder, play harder and to demand more from themselves, their gear and the game. Within the wording lies the code to unlock the box, turning purchase into experience. Puma and Boston-based experience agency Cramer called Duggal into the huddle during design to produce dimensional, varnished metal prints permanently hand-mounted on the outside of the boxes, plus postcards and stickers to further strengthen the connection between brand and loyalist.
