Luxury lifestyle brand Hermès welcomes autumn in New York with a delightful ‘Silk Bar’ in The Shops at Columbus Circle. The neon-lit, diner-themed pop-up shop offers a full selection of beautiful silk scarves. To further increase engagement, Hermès launched their ‘Silk Knots’ mobile app, complementing the ‘Silk Bar’ in offering customers a world of ways to tie their Hermès scarves.

Duggal Visual Solutions enjoyed decorating the interior and exterior of the “Silk Bar,” coordinating a full-scale production and installation of vinyl floor graphics, custom wallpaper and display panels. A large direct-to-Plexi Hermès logo draws shoppers’ eyes from floors above.