Holiday Greetings Wrap the Cartier Mansion on Fifth Avenue

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Holiday Greetings Wrap the Cartier Mansion on Fifth Avenue

The Cartier Mansion at 653 Fifth Ave. is not just a flagship store; it is a monument of NYC luxury fashion history. Originally designed for financier Morton F. Plant, the 1905 Italian Renaissance-style building was purchased in 1917 by Pierre Cartier, a grandson of founder Louis-Francois Cartier. Story goes that Mr. Cartier offered to buy the house in exchange for a $1 million pearl necklace that Mr. Plant’s wife was enamored of.

As the Cartier Mansion undergoes an ambitious two-year interior redesign, Duggal Visual Solutions has been entrusted to manage wide format graphics for the house’s exterior. A towering, 214’ x 70’ weatherproof mesh building wrap wishes shoppers a Happy Holiday from Cartier and directs them to the new NYC flagship located just a few blocks north at the General Motors Building (767 Fifth Ave.). At street level, an accompanying 195’ x 18’ vinyl wrap turns a construction zone into a pastel winter wonderland.

Duggal installation experts worked overnight in 22-degree weather and 30 mph winds to install the two pieces. Prior to installation, the Duggal Greenhouse served as QC facility for the colossal graphics.

Large format graphics of this scope and scale are in Duggal’s DNA; in 1992, we were the first company to print and install a photographic quality image large enough to wrap a building.