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How Color Correct Packaging Comps Help Arm & Hammer Nail Its TV Ads


How Color Correct Packaging Comps Help Arm & Hammer Nail Its TV Ads

TV color correct packaging comps are a key step in the creative process of developing an ad for television. Also known as “hero” comps, these fully produced prototypes show how a product’s packaging will appear on camera, enabling decision makers to refine the design and move forward with confidence. 

Duggal Packaging Comp Division partners with corporate marketers, packaging designers and ad agency professionals to create innovative, eye catching and cost-effective packaging comps. Take a look at how one of our clients, Arm & Hammer, utilizes this service:

Truly Radiant™ Toothpaste
Combining its expertise in TV color correct technology, custom finishes and reflective foils, Duggal produced the hero comp for commercial filming, photo shoots and print marketing featuring Arm & Hammer’s Truly Radiant toothpaste and starring celebrity spokesperson Alison Sweeney from “Days of our Lives.”

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After its success with Truly Radiant toothpaste, Arm & Hammer (and, by association, Alison Sweeney!) again called on Duggal, this time to launch the innovative Truly Radiant Spinbrush. Duggal printed custom labels on foil before die cutting and assembling three versions of the Spinbrush in its packaging. The artwork was edited, and the colors corrected, for TV in record time.

Clump & Seal™ Cat Litter
Duggal TV comps not only look great on screen; they can also act! Arm & Hammer wanted its Clump & Seal packaging to perform on set with a working handle and natural pour spout. In addition to the usual process of printing, die-cut and assembly, we devised a spout feature to show how easy the product is for consumers to use. And…action:

Working on a TV ad campaign for your brand or client? Tap into Duggal’s packaging comp capabilities, from TV color correct packaging and 3D models to card comps, prototypes, labels and more. Contact us and ask to be connected to Duggal Packaging Comp Division.