How Creative Design is Changing Grocery Shopping

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How Creative Design is Changing Grocery Shopping

You might have a list in hand or a meal in mind, but grocery shopping is led by the eyes. You follow the signage, inspect everything you buy, and, quite simply, leave with what looks good.

While the visual presentation for a grocery store has traditionally boiled down to keeping the shelves stocked and showcasing specials on endcaps, leading grocers are thinking beyond the aisle signs. Here are two examples:

 

Fairway Market

A New York treasure for three generations, Fairway Market debuted a bright new look with the opening of its 50,000-square-foot store in Lake Grove, NY. Store designers, with the help of TPG Architecture and Duggal Visual Solutions, enhanced the already-fantastic Fairway experience with eye-catching signage, fixtures and graphics. The Lake Grove store features crisp, clean visuals with updated designs and fonts to help shoppers navigate.

Duggal produced large format graphics, framing and dimensional signage, printing on everything from corrugated metal for the coffee roasters and butcher’s departments to reclaimed wood for a neon-lit seafood display. Foam-sculpted, hand-painted props marking the espresso bar and bakery are accompanied by framed mirrors, while massive laser-cut letters atop an 80-foot ledge draw eyes to the deli.

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City Acres Market

A sprawling food hall and high-end grocery store in one, City Acres Market at 70 Pine Street in New York City offers every culinary element a Downtown Manhattanite or FiDi office worker could ever need.

Duggal was called on to produce full-scale, upscale signage capturing the essence of the City Acres mission to “deliver an elevated shopping experience that embraces food, and appeals to both the new and established residents of the neighborhood.” Laser-etched wood, cloth-face lightboxes, translucent displays, dimensional lettering and a feast of sophisticated visual elements create the sense of luxury that makes Downtown Manhattan the ideal place to work, live and embrace being a New Yorker.

What both grocers have in common is that they are leveraging their ongoing expansion as an opportunity to enhance the visual experience. Learn more about the retail solutions they’re using here.