IDEA 2018 in Austin: 100-Plus Graphic Elements Installed in Under 18 Hours


IDEA 2018 in Austin: 100-Plus Graphic Elements Installed in Under 18 Hours

Duggal was again selected to build and produce many of the displays and signage for NPD IDEA 2018 in Austin, Texas from May 15-17, 2018.

IDEA 2018 was developed by The NPD Group to explore provocative ideas from the brightest minds in business. Originally planned for 300 industry leaders, the conference swelled to more than 500 attendees in 2018, including 30 CEOs from the world’s best-known brands. From powerful opening keynotes to enlightening breakout sessions, IDEA required imaginative and compelling graphics to create an engaging and enlivening atmosphere. Duggal was brought in to conceive and deploy novel concepts incorporating our expertise from virtually every area of printing and graphics production.

The keynote stage included two polygon fire displays composed of printed fabric, translucent styrene mounting, geometric cutting and steel construction, with backlighting and eight projectors to make the 14-foot-high facets come alive.

In addition, Duggal produced banners spanning more than 100 feet long, lenticular signage for the 45-foot-wide hotel marquis and dimensional lenticular letters for the garden that were lit up at night. Six fabric SEG Frames, adhesive window graphics, fabric column wraps and much more comprised over 100 graphic elements that were installed in under 18 hours. See photos below.

Duggal Graphic Sales Consultant and Project Manager: Paul Rosenblit

Fire Wall Fabrication Design Concept: Sugriv Grover

Fire Wall Engineer and Project Manager: Marks Haven

On-Site Installation Assistant: Julian Strongwater

Project Coordinators: Tricia Gagliardo and Oscar Arguinzoni