Times Square: Times Square is located in Manhattan at Broadway and Seventh Avenue and stretches from 42nd St. to 47th St. Times Square was originally called Longacre Square but in 1904 it was renamed to Times Square because the New York Times moved its headquarters to the area (One Times Square – the building from which the ball drops on New Years Eve).
Times Square is the only neighborhood in New York City that requires building owners to use illuminated signs and graphics. Some of the notable signs include the Toshiba billboard, the NASDAQ sign and the Coca-Cola sign.