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Lancôme Goes ‘Big” with New Mascara Line

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Lancôme Goes ‘Big” with New Mascara Line

Always an innovator of beauty, Lancôme has added yet another head-turner to its line of luxurious cosmetics. Monsieur Big Mascara is “a BIG volume mascara that delivers instant heart-stopping volume with up to 24 hour wear that lasts all night, and even the morning after, for your biggest, blackest, boldest lashes yet.”

In a rave review, POPSUGAR writes:

“Within applying the first coat, I could tell I would be obsessed. Inside of the sleek, black tube is a fat, fluffy brush that happens to be Lancôme’s biggest yet. The wand is coated in a creamy, onyx formula that lengthens and volumizes your fringe in one fell swoop. The brush is also composed of soft fibers that hug and coat each lash. This makes it easy for you to achieve a faux-falsie look from root to tip.”

As Lancôme’s in-store graphics partner for a decade, Duggal Visual Solutions was entrusted to bring BIG, bold visuals introducing Monsieur Big to stores across the U.S. Tracy Pisarczyk led the Duggal team in producing thousands of illuminated transparencies and banners along with uniquely cut pieces for select stores, all with expert retouching and installation.

“This launch takes a playful, irreverent tone, and the visuals play a big part,” said Andrew Armstrong, Senior VP of Sales for Lancôme.

See photos of the Monsieur Big Mascara rollout below.