Crisp, fresh and sensual, Luna Rossa Ocean stands out in a sea of men’s fragrances with a theatrical display in Macy’s Herald Square produced by Duggal Visual Solutions.
The new fragrance from Prada is the product of a long-term licensing agreement with L’Oréal signed in 2019 and effective beginning in 2021.
“A symbol of excellence and avant-garde, the Prada brand’s unique and unconventional philosophy appeals to consumers around the world,” L’Oréal Luxe President Cyril Chapuy said at the time of signing. “This license will give L’Oréal Luxe the ideal complement to its portfolio of iconic brands.”
