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Naturopathica: A Soothing Space for Self-Care on Madison Ave

DVS Project

Naturopathica: A Soothing Space for Self-Care on Madison Ave

The storefront is alluring and the sales floor is calming at 667 Madison Avenue in New York City, where Hamptons holistic beauty brand Naturopathica doubled down on its commitment to customers by investing in the retail design of its flagship wellness center.

Duggal Visual Solutions and the Duggal InnoLab converted the exterior windows and interior walls into 4K resolution video displays that Naturopathica uses to not only promote products, but also create a soothing ambiance. 

A freestanding, daylight-bright, LED totem attracts pedestrians and passersby, while a large format, thin bezel video wall welcomes them to the in-house spa. Using Duggal’s content management system, Naturopathica staff can load and program new branded content as they please. Custom metal framing conceals the hardware and mechanics to maintain a beautifully minimalist atmosphere.

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See our previous work with Naturopathica and read more about the brand’s unique wellness experience on Madison Ave.