A global leader in the engineering of optics and image capture, Nikon equips photographers of all ages and skill levels with the gear and inspiration to define themselves with the art of photography. Nikon’s philosophy of “trustworthiness and creativity” is one that we at Duggal identify with. At the annual PDN PhotoPlus Expo in New York City, Nikon’s own aspirations, “Meeting needs. Exceeding expectations,” also became ours in producing their eye-catching showcase area in the Jacob K. Javits Convention Center.

At PhotoPlus 2014, Duggal provided an array of unique and functional solutions to create the ultimate trade show exhibition for Nikon.

Ultra HD Printing to Nikon’s Highest Specs

Duggal printed photographs from Nikon’s cameras in ultra high definition on the Polielettronica Laser Lab printer, the only printer in existence with the ability to produce the full depth of data available in files from Nikon’s newly released D810 DSLR.

Custom Fabric Backdrops

When Duggal produces a “backdrop,” we create a powerful visual component. Duggal designed super-dense, black cloth backdrops that added depth of field and an extra “pop” to Nikon’s gallery images. Clear black edges and light absorbing suede made for a truly dramatic visual effect.

Large Format, High Res Panels

All walls featuring Nikon’s products and messaging were printed on the Inca Onset direct to Sintra, providing high resolution printing in large format with unmatched accuracy. Click here to learn more about the Inca.

Project Credits: Gordon Bailey, Ben Reiter, Cameron May, Dharminder Kumar, Avimash Arvin Persaud.