In a city of more than 8 million people, it doesn’t take active eavesdropping to hear outrageous, hilarious, and ridiculous things. Overheard New York captures it all with crowdsourced submissions from around the Big Apple.
The popular Instagram account saw an opportunity to meet its growing audience in person by launching a two-day newsstand in Union Square. With many Overheard NY readers—and, unfortunately, subjects—being millennials, the pop-up served free kombucha and oat milk alongside coffee and other light bites, while giving out a millennial-inspired newspaper, the “Overheard Post.” It was an amusingly old-school play for an otherwise entirely digital brand.
