Overheard New York Opens Union Square Pop-Up

DVSproject

Overheard New York Opens Union Square Pop-Up

In a city of more than 8 million people, it doesn’t take active eavesdropping to hear outrageous, hilarious, and ridiculous things. Overheard New York captures it all with crowdsourced submissions from around the Big Apple.

The popular Instagram account saw an opportunity to meet its growing audience in person by launching a two-day newsstand in Union Square. With many Overheard NY readers—and, unfortunately, subjects—being millennials, the pop-up served free kombucha and oat milk alongside coffee and other light bites, while giving out a millennial-inspired newspaper, the “Overheard Post.” It was an amusingly old-school play for an otherwise entirely digital brand.

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“[Overheard NewYork] was the second account we created under the Overheard umbrella and is one of two accounts, the other being [Overheard LA], with over 1 million followers, so it felt like it deserved its own activation,” Overheard founder Jesse Margolis told Untapped Cities, referring to a print edition in LA. “Newspaper culture is rich in New York, so launching Overheard Post felt like a challenge to make the newspaper work as well here as it did in LA this past spring. It felt like the appropriate next step for us.”

Duggal Visual Solutions’ Ryan Shorr assisted the Overheard team with the visual elements for the kiosk, recommending vinyl graphics with a matte laminate to minimize glare from the sun. See photos below, and follow @overheardnewyork for a good laugh daily.

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