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The Evolution of a Collaborative Partnership: Duggal + United Photo Industries’ Photoville, Since 2012

Art Scene, Events, Industry News

The Evolution of a Collaborative Partnership: Duggal + United Photo Industries’ Photoville, Since 2012

Photoville has become a premier public art experience in New York City since its inception five years ago. The two-week festival’s headlining large-scale photographic exhibitions, known as The Fence, have been installed annually along fences and urban surfaces in New York City since 2012; and have expanded to 6 other locations across the United States. In its 2017 iteration, Photoville will feature 55+ shipping containers re-purposed into pop-up exhibition spaces.


Produced by United Photo Industries (UPI), whose mission includes the promotion of a wider understanding and increased access to the art of photography, the event requires a herculean amount of graphic production. To meet the demand, Duggal Visual Solutions has acted as UPI’s go-to partner since the very first edition of The Fence and Photoville in 2012.


Acting as a sponsor and collaborator, Duggal provides promotional graphic production, including large visuals and collateral, and event and exhibition printing for UPI and participating artists (over 500 in 2017). As a key member of New York City’s photographic community, Duggal is always present on site. In 2017, Duggal’s sister company, Your Art Gallery, will present a container exhibition as a follow-up to its inaugural exhibition in 2016.


Duggal has worked closely over the years with Laura Roumanos, Aislinn Curry, and Sam Barzilay of United Photo Industries to help nurture and grow Photoville, which drew more than 83,000 visitors in 2016.

Located directly under the Brooklyn Bridge in Brooklyn Bridge Park/DUMBO, night time projections, a series of talks, educational programming, and a range of food vendors by Smorgasburg will all be a part of Photoville’s ecosystem. Container exhibitions presented by the Magnum Foundation, the United States Marine Corps, Refinery 29, The New York Times, Bronx Documentary Center, and many others will be on view alongside outdoor exhibitions and a new format of “emergicubes,” 4-foot-high photographic cubes, scattered throughout the site.

Photoville is on view from September 13-24, 2017 in Brooklyn Bridge Park.