Robin Hood's Night For NYC Shines Light on Poverty
06/21/2016
Newest Project Charity | Non-profit
Last month, the Robin Hood Foundation held a citywide event they named the “Night For NYC.” An interactive experience took place across the city, ranging from Yankees Stadium to the Javits Center, Terminal 5 to Irving Plaza. The multifaceted event was aimed at raising money and awareness for poverty, and its impact on New York City. The event ended up raising more than $61.2 million to fight poverty in just one night, raising the foundations total efforts to $2.5 Billion since the organization’s inception.
The center of the event took place at the Jacob Javits Center, where Grammy-winning R&B Artist Usher performed for over 4,000 attendees. This event launched Robin Hood’s new early childhood learning initiative:
“For the first time, research has provided a vivid window into the rapid growth of a child's brain during their earliest years and the damaging effects of under-stimulation or the extreme stresses of poverty. Gaps begin to appear as early as three years old and statistics show the further behind poor children fall, the more likely they are to suffer in the long term. In New York City, over 150,000 children under five live in poverty.”
The rest of the night included more performances, including two massive concerts at Irving Plaza (where Citizen Cope and the Tangiers Blues Band performed) and Terminal 5 (with Joey Bada$$, Mark Ronson, and Anderson .Paak & the Free Nationals), a Yankees game, and a “swinging after-party at Vandal.” The interactive aspect of the night was implemented with “overarching scenic design and a multi-camera ‘portal’ concept that allowed guests to observe and interact with guests at parallel events.”
Duggal Visual Solutions was excited to work with Good Sense & Co. for the event, helping to print and fabricate multiple pieces for their Night For NYC. Not only providing a number of graphics to be displayed at their events, Duggal also helped produce massive green arrows representative of the character who has influenced the Robin Hood Foundation. These props and pieces of scenery helped bring the night together and kept the thematic portions consistent across the night’s venues.
The Robin Hood Foundation continues to spread information and raise awareness for the massive issue of poverty in New York City, if you’d like to get involved, or learn more information about the foundation, please visit www.robinhood.org. For more information on the Night For NYC and a recap of each venue’s events, visit www.night4nyc.org.
