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Shop Duggal Produces Art Apple NYC Presents: New York City Hip Hop | The Photo Tribute

DVS Project

Shop Duggal Produces Art Apple NYC Presents: New York City Hip Hop | The Photo Tribute

“Every New Yorker speaks the language of Hip Hop,” says Madeleine Budd, marketing lead at B&H and co-curator of New York City Hip Hop | The Photo Tribute, a pop-up exhibition presented at Art Apple in Bushwick, Brooklyn from February 21st through February 23rd, 2020. 

Curated with Moises De Pena, also founder of Art Apple NYC, the show explored the origins of hip hop in New York City and how the genre evolved from a place of marginality to establishing itself as a cultural force. While the music came to dominate mainstream culture, photographers were always on the scene, documenting the urban spaces where hip hop came alive, as well as helping create the icons we know and love today.

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Duggal was honored to partner with Art Apple NYC to provide printing and visual solution support. The Photo Tribute featured 43 white Vibrachrome™ metal prints of varying sizes, all with a semi-gloss finish and produced through Duggal’s e-commerce site ShopDuggal. Art Apple NYC worked closely with Danielle Bruce and the Shop Duggal e-commerce production team; Omar Columbus, Kimberly Schneider, Herman Quijano and Adam Caballero to select and produce the best visual print media to elevate the images on display to a higher standard. Bruce helped install the low-braced Vibrachromes™, as did Brian Hinds who also discovered this amazing project. This was our first collaboration with Art Apple and we’re looking forward to many more!

The opening celebration of New York City Hip Hop | The Photo Tribute took place this past Thursday, February 20, 2020. Spotlit from below in purple hues, the Vibrachromes™ on display featured hometown legends including Nicki Minaj, 50 Cent, Diddy, Jay Z, Tupac and Run DMC, as well as the culture, creativity and self-expression of hip hop.

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The legendary NYC street photographer Ricky Powell, decked in a hoodie, sweats and a bright red and blue W4th hat, signed his prints while onlookers recorded the lazy hustler. Powell is known for his timeless environmental portraits of icons such as Basquiat and Warhol, The Beastie Boys, Run DMC, and many more.

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As well during the event, the Borough President of Brooklyn’s Office of the HON. Eric Adams honored the photographers on display – including Jonathan Mannion, Danny Clinch, Mel D. Cole, D-Nice, Ricky Powell, Shareif Ziyadat, Johnny Nunez and Steve Sweatpants, with citations for their contribution to the arts, culture and New York City.

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“Hip Hop’s disruptive nature and its message has often been trivialized, but this exhibition will reveal its influence on both fine art and popular culture,” says De Pena. “By tracing its evolution and highlighting its defining elements, the show will embody profound moments of this music style.” Budd continues, “Effectively illustrating some of the stories through the imagery in this exhibition will advance the critical dialogue about the ongoing and ever-evolving impact of hip-hop and photography in this city.”

While New York City Hip Hop | The Photo Tribute was a pop-up exhibition, you can still learn more about photography’s role in documenting a revolution not just in music, but in politics, race relations, fashion, and culture at CONTACT HIGH: A Visual History of Hip-Hop, on display at the International Center of Photography in NYC.