Signage: Past and Present

Vocabulary

Signage: Past and Present

Whether in movies or in real life, we’ve all seen them.

The Hollywood sign. The Welcome to Fabulous Las Vegas sign. Radio City Music Hall’s glimmering front entrance. Iconic signage has nested in our culture to become an integral part of architecture, entertainment and travel. In fact, sometimes the most identifiable part of a destination is the sign itself, as in the examples above.

History of Signage

The etymology of the word sign derives from the French word, signe, which refers to using the motion of your hand to communicate information to someone. As English adopted the term, it became synonymous with physical flags or ensigns. Signage morphed into the way different classes of society would identify themselves. In its earliest uses, signage was a token by which people connected religiously, nationally and politically.

Signage in Marketing

It wasn’t until the 19thcentury when we began using different types of signage in commerce. Merchants looked to signage to bring attention to their product or service and attract new business. This launched what many of us are familiar with today, which is using different types of signage in advertising.

Signage is Here to Stay

In 2018, signage has survived the digital revolution, and in many ways, incorporated digital elements. Using digital and non-traditional printing methods like lenticular printing and LED light boxes, signage can now incorporate lighting and visual effects, making it an attractive and creative tool for brick and mortar businesses.

Signage by Duggal

Here at Duggal, we’ve witnessed the evolution of signage over our 50-plus-year history, and pioneered many signage techniques and technologies ourselves. With an eye for detail, passion for creativity and expertise in production, we can walk you through the many possibilities when it comes to signage. Contact us to speak with one of our signage consultants.