Sweet! Dylan’s Candy Bar Opens in Union Square

DVSproject, Newest Project

Sweet! Dylan’s Candy Bar Opens in Union Square

Equal parts brand lifestyle, whimsical candy land and purveyor of savory sweets, Dylan’s Candy Bar is pioneering a modern candy movement. The brand known for bridging art, pop culture and fashion to the world’s collective sweet tooth recently opened a new shop in New York City’s Union Square. Located at 33 Union Square West in what was once the Andy Warhol Factory Building, founder Dylan Lauren’s sixth store nationwide is a downtown-cool extension of the original Dylan’s Candy Bar on the Upper East Side.

“As a native New Yorker, the city continues to inspire me, and when the perfect space opened, we knew it was the right fit,” Lauren said. “Fans have been urging us to open another location here and I’m so excited to continue to grow the Dylan’s Candy Bar brand and bring the delicious experience to downtown Manhattan.”

In addition to the magical Dylan’s Candy Bar experience that candy enthusiasts have come to love – an ice cream counter, array of merchandise and more than 7,000 candy variations from around the world – the Union Square Candy Bar pops with colorful graphics and displays. Duggal visual expert Brittany Wirtz collaborated with the Dylan’s brand team, Paulette Mancuso of PMI and Chute Gerdeman, to create a gorgeous lightbox and illuminated logo designed to match the store fixtures while reminding customers that they are indeed in a sweet wonderland.

Dylan’s Candy Bar Light box Installation Dylan’s Candy Bar Light Box Bottom View Dylan’s Candy Bar Install View Dylan’s Candy Bar Install sign Dylan’s Candy Bar Have A Sweet Day Install Dylan’s Candy Bar Have A Sweet Day