The minds behind the only period-proof underwear, THINX makes the taboo topic of menstruation open, relatable and – most importantly – manageable for women of all ages.

Duggal Visual Solutions’ in-house packaging department, led by Jake Bialos, consulted with the THINX marketing and design team to create a set of 500 custom printed and trimmed gift cards with accompanying backings for the 2017 holiday season. Produced digitally using variable data and assembled by hand all within a one-week turnaround to meet the holiday demand, the styrene, round-cornered pieces captured a palpable importance equal to that of the very mission behind THINX itself. See photos below.