Toll Brothers Builders: Creating Virtual Space for the Model Home

Industry News

Toll Brothers Builders: Creating Virtual Space for the Model Home

“Welcome to your new high-rise luxury apartment with stunning midtown Manhattan views… virtually.”

That feeling of “home” is the goal of Toll Brothers Builders when you walk into their New York City sales office. The 2012 Builder of the Year by Professional Builder magazine, prides itself in the combination of quality materials and superior design, where every detail is meticulously crafted. Duggal Visual Solutions partnered with Toll Brothers to bring that level of customer experience in the design of their new sales office and virtual apartment.

The prospective homeowner experience begins upon entry where the typical reception area is designed as the building ‘lobby’. Toll Brother properties are featured on digital display, imbedded in a custom fixture showcasing residential developments around the country. The tour continues as guests walk down the hallway accented with gallery quality mounted art. Upon entry into the virtual apartment, the full residential environment is created when guests stand in the “real” kitchen, and look across the counter into the “virtual” living room with the magnificent city views one can expect from a Toll Brothers property. This stunning visual element is created with a large format high resolution rendering printed on the perfectly selected wall covering material.

Toll Brothers knows exceptional experience is fundamental in staying on top of the homebuilding industry, and that it begins by knowing the expectations of prospective clients and  engaging their imagination through experiential design. Duggal is proud to share this philosophy as experts in visual imagery and experiences, helping connect the worlds most prominent brands with devoted customers.