Artists know that the magic happens unforced. And with the launch of VaultWorks, consumers will see that the best photos of their favorite celebrities and performers are unstaged.
Combining the intrigue of fame, the timelessness of photography and the mystique of unseen imagery, VaultWorks is bringing lost stories to life by turning archives into experiences. Founders Dipesh Sinha, Anik Sood and Shay Vishawadia said the idea came from their own careers in the entertainment industry and the realization that photographers in the business have a world of work that never makes it to magazine or album covers.
“Usually, those unseen photos are more interesting than what you see in the mainstream,” Sinha said. “You get an unfiltered, non-corporate glimpse at the cultural forces that converge to create important moments and movements in history.”
