Sony Artisan of Imagery Matthew Jordan Smith has an A-list celebrity and beauty clientele that includes Oprah, Vanessa Williams, Jennifer Connelly, Halle Berry, Britney Spears, Mandy Moore, Jamie Foxx, Pantene, L’Oreal, Revlon and Olay. Working with such stars, his approach is refreshingly humble: “Take the time to personally connect with every subject, make them feel brilliant and beautiful, and the photos infinitely sparkle.”

At the Sony and American Photo Magazine Event, Matthew told us about the personal projects that keep him passionate and how he didn’t find his profession; his profession found him.