Waze Debuts ‘W10’ Partnership at NYC Gala

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Waze Debuts ‘W10’ Partnership at NYC Gala

Waze is the crowdsourced navigation app to share real-time traffic and road tips that help make everyone’s commute safer, smarter and cheaper. Users, aka “Wazers,” can simply drive with Waze open on their mobile device while the app collects and compiles their data, or they can actively report what they see (hands free, of course). The mission is simple: for everyone to ‘get the best route, every day.’

Now part of Google, Waze continues to boost their technology and extend their reach for the global betterment of commuting. In October, Waze celebrated the launch of its Connected Citizens Program, a two-way data exchange in which Waze will receive feeds from road sensors and tips on construction, events, floods and delays directly from municipalities. The inaugural ‘W10’ partner cities are:

  • Rio de Janeiro, Brazil
  • Barcelona, Spain and the Government of Catalonia
  • Jakarta, Indonesia
  • Tel Aviv, Israel
  • San Jose, Costa Rica
  • BostonUSA
  • State of Florida, USA
  • State of Utah, USA
  • Los Angeles County
  • The New York Police Department (NYPD)

These early adaptors joined in a lively panel and cocktail reception hosted by Baratunde Thurston in New York City.

Marking the occasion at the celebrated IAC Building was a life-sized Waze logo and wordmark produced by Duggal. The freestanding graphics caught the eyes of traffic and passersby while welcoming invitees to the #WazeW10 launch.