For brands selling in department stores, visual appeal is everything. In a large store filled with dozens of other brands and thousands of products, what will draw customers to yours? It takes much more than a logo and fixture. Take inspiration from these Duggal clients and displays:
Ralph Lauren at Macy’s
Ralph Lauren’s Polo Blue fragrance display brings a burst of light, color and motion to Macy’s Herald Square through a combination of custom animation, dye-sublimation printing and digital signage. The fixture was fabricated using the highest resolution lightbox available with Duggal’s LUMIPIXELS™ technology.
