How can sports franchises elevate their spaces to inspire peak performance?
When the NY Jets approached us, they weren’t just looking for a renovation, they came to us with a vision to reshape the future. Their vision was bold: create a state-of-the-art locker room that would introduce the ‘wow’ factor.
“Instead of just being satisfied with an overall impactful piece at the center of the locker room, they instead decided to completely rebrand and update their whole surroundings,” said Rob Krolick, Duggal’s VP of Client Services.
In elite sports environments, every detail matters. We approached this transformation as a full-scale activation. From concept to completion, our team worked closely with the Jets to ensure every element aligned with their brand, culture, and goals. For this project, that meant combining design, technology, and craftsmanship to create an environment that reflects both the team’s legacy and its forward-thinking spirit.
“One of the main priorities for us is overall use of the space. We wanted to produce the overall concept of the Jets and still maintain safety and low maintenance for the players,” said Duggal’s Demian Cacciolo, Graphic Designer & Technology Advisor.
The result? A dynamic, multi-layered environment with the following key elements:
- A suspended, illuminated 3D Jets logo – 230 sq. ft. and 2,000 lbs. of pure visual impact, anchoring the space
- Over 2,300 sq. ft. of custom printed, textured wallpaper that turns walls into storyboards
- LED strip lighting and aluminum-fabricated panels that add depth, energy, and branded cohesion throughout the space
- InnoCanvas digital signage displays integrated along key corridors, delivering synchronized content that reinforces team unity and culture
“What the Jets have built is truly world class,” said Mike Duggal, CEO of Duggal Visual Solutions. This locker room transformation reflects what we do best at Duggal, helping sports marketing brands bring their spaces to life in ways that engage and inspire.
Ready to reimagine your space? Let’s create something unforgettable.
