LEGO created multi-sensory holiday windows with handcrafted figures, motion, and technology. Five immersive scenes blended storytelling, light, and movement, transforming iconic storefronts into award-winning experiences that captivated visitors along a premier retail corridor.
LEGO continues its mission in creating multi-sensory retail windows expressions, tied to major product collaborations such as Pokemon and Starwars. Using handcrafted figures, motion, and technology, LEGO is experts at creating immersive scenes that captivate visitors, driving increased foot traffic.