Precision fabrication. Illuminated SEG graphics. Nationwide rollout.
Duggal Visual Solutions partnered with Target to bring a new beauty department to life in just 8 weeks. 600+ stores. 4,200+ custom display arches. 670+ SEG lit graphics and 8,700+ illuminated letters. One beauty space, rolled out coast to coast. Every arch was engineered to draw the eye – lighting the structure itself so it functions as both architecture and signage, guiding shoppers. That repeatability is the real feat: a single fixture, produced at scale, installed to spec across 600 doors so the experience feels identical no matter which store a customer walks into.
The result turns a routine retail buildout into a fully lit, fully consistent brand moment – proof that Duggal’s print, fabrication, and installation teams can execute one system at national scale without losing precision at any single location.