Featured in Retail Boss & WindowsWear: Kate Spade Turns NYC Streets Into a Beet-Coated Takeover

Our latest integrated fabrication and print project got the spotlight from Retail Boss and WindowsWear, covering how Kate Spade New York’s Fall 2026 “Beet” campaign turned foot traffic into a full city-wide moment – and how Duggal Visual Solutions brought it to life at scale.

The rollout: 288 custom pigeons and various SEG graphics, riser wraps, and window graphics deployed across 179 stores. Same creative concept, consistent execution, and varying treatment levels, proving that a single campaign idea can flex across a national footprint without losing its impact.

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Retail Boss 

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