How can retailers reimagine their traditional storefronts?
When Heritage Auctions approached us, they had a bold ask —give them something innovative that would inspire, inform, and invite. They wanted more than just visual impact and their vision called for a solution that was digital and modern.
In today’s fast-moving world, capturing attention is an art and delivering that experience at scale is a science. Heritage Auctions wanted to transform their retail environment into a digitally immersive experience. This wasn’t just about adding screens, it was about creating a storefront that could evolve, scale, and maintain brand integrity across multiple locations. They wanted a solution that was visually compelling, operationally seamless, and future-ready.
We approached this transformation as a holistic journey. From initial ideation to final installation, our team worked closely with Heritage Auctions to ensure every detail aligned with their vision. The result was a modular digital display solution, engineered for flexibility and powered by a robust content management system. Designed to maintain 72% visibility from the inside and out, these transparent mesh LED screens enabled real-time updates, region-specific messaging, and effortless graphic swaps, maintaining the architectural integrity of the storefront.
How did this make an instant and measurable impact? Their storefronts became a beacon of digital storytelling, drawing in foot traffic and sparking curiosity. The displays not only elevated the brand’s presence but also empowered Heritage to tailor content to local audiences, seasonal campaigns, and revolving inventory. What started as a signage upgrade became a scalable ecosystem that continues to adapt, engage, and inspire.
This project wasn’t just a win for Heritage Auctions, it was a testament to what’s possible when creativity meets technology. Together, Duggal and Heritage Auction didn’t just build a solution; we built a platform for growth, visibility, and connection.
Ready to turn heads, stop traffic, and scale impact? Let’s build something extraordinary together. Reach out and let’s start your innovation journey.
