There’s a new energy showing up in physical retail, and it’s hard to ignore. Brands are rethinking the role of the physical space in a big way. What’s emerging is more than a store refresh, it’s a full rewrite of how in-person shopping experiences work.
Women’s Wear Daily dives into how Duggal Visual Solutions is helping lead that change. The article explores innovations like transparent OLED screens layered over real products, stores that act more like live media channels, and massive activations that blur the line between shopping and storytelling. It also goes deeper into what makes it all possible, from the production muscle behind multi-city rollouts to the growing pressure for sustainable materials and practices.
Check out the full article here: Inside the Push to Rewrite the Rules of Physical Retail
