Challenge: Heritage Auctions wanted to reimagine its storefront experience, transforming traditional static windows into a bold, large-scale digital experience. The challenge was finding a solution that could deliver impactful visual content without blocking views inside, with flexibility to promote auctions and update messaging in real time.

What we produced: After years of partnering, Duggal was uniquely positioned to help guide the transition from print to digital, collaborating on the vision early in the process and shaping key design and construction decisions. Working closely with the Heritage Auctions team, Duggal designed, fabricated, and installed a custom Transparent Mesh LED solution that spanned 63 feet, seamlessly integrating digital storytelling into the newly constructed storefront window banks. The solution combines large-scale mesh LED technology with precision-engineered framing and a fully integrated content platform, creating a digital canvas that is visually engaging.

Key features include:

• Transparent mesh LED screens with up to 72% visibility through the display
• Modular construction with virtually unlimited scalability for wide range of storefront configurations
• Integrated sensors and camera technology capable of capturing engagement and audience interaction data
• This flexible digital ecosystem bridges the physical and digital experience.