Big Ideas. Bigger Experiences. Our Top 2025 Moments at the Duggal Greenhouse.
1. Major Product Launch: Mack Truck #MackPioneer A powerhouse debut that transformed the Greenhouse into a dynamic launch arena. The #MackPioneer product reveal, paired with a curated historical brand exhibition, showcased Mack’s legacy and innovation, making this production one of the year’s most commanding moments. 2. Tech Product Launch: Samsung Unpacked Innovation meets scale. Samsung’s […]
Design that Pops: 5 WindowsWear Award Nominations
We’re honored to be recognized with five nominations at the WindowsWear Awards. Partnering with world-class brands is already a win, but this recognition is the cherry on top. Our nominations: Best Use of Color – Calvin Klein @ Macy’s Best Digital Experience – Lego Holiday Windows Best Collaboration – Macy’s x Disney Best Exhibition/Installation – […]
Crafting Brand Moments: Edie Gelardi’s Take on Brand Experiences
Visual communications are more than design, it’s about creating experiences that leave a lasting impression. In this episode of The Agency Side with Justin Levinson, Edie shares how pop-up experiences have transformed into powerful brand moments, and what it truly takes to execute complex visual projects with creativity and precision. She opens up about the […]
Behind the Scenes: NY Jets Locker Room Experience Reimagined
How can sports franchises elevate their spaces to inspire peak performance? When the NY Jets approached us, they weren’t just looking for a renovation, they came to us with a vision to reshape the future. Their vision was bold: create a state-of-the-art locker room that would introduce the ‘wow’ factor. “Instead of just being satisfied […]
Retail Reimagined: Data Meets Design
Retail is evolving fast and data-driven experiential displays are leading the change. See how smart signage is transforming customer engagement and driving measurable results. Here are three highlights: Personalized experiences: Retailers are using real-time data to tailor digital displays to individual shoppers, increasing relevance and impact. Enhanced engagement: Interactive signage create immersive environments that captivate customers and […]
A Space Transformed: How Monday.com
Turned a Venue Into a 360 Experience
When Monday.com hosted their annual Elevate 2025 event at our Duggal Greenhouse property for the first time, they saw more than just a venue – they saw an opportunity to turn every square foot into an expression of their brand. From entry to exit, they wanted attendees to feel immersed – not just in content, but […]
Smart Storefronts: Heritage Auctions Digital Display Solution
How can retailers reimagine their traditional storefronts? When Heritage Auctions approached us, they had a bold ask —give them something innovative that would inspire, inform, and invite. They wanted more than just visual impact and their vision called for a solution that was digital and modern. In today’s fast-moving world, capturing attention is an art […]
A Blank Canvas for Big Ideas: Why CultureCon Chooses Duggal Greenhouse
When it comes to unforgettable events, flexibility isn’t a luxury – it’s the foundation. Space isn’t just a backdrop; it’s a canvas. The Duggal Greenhouse can adapt, scale, and transform to reflect your vision. That’s why we’re proud to partner with CultureCon – a movement that celebrates culture, sparks bold conversations, and builds the future […]
Data-Driven Experiential Displays: The New Formula for Retail Success
By: Terry Monday, Chief Strategy Officer, Duggal Visual Solutions Step into any retail environment and you’ll notice a quiet revolution taking place. Traditional signage and corrugated displays aren’t enough to grab the attention of shoppers. Today’s buyers expect more — a seamless blend of digital and in-store experiences that feel dynamic, interactive, and alive. According […]
The Power of the Pop-up: Creating Moments that Matter
In a world where attention is fleeting and competition for mindshare is fierce, brands need more than just digital ads and paid social engagement, they need experiences. Today’s consumer is mobile, curious, and deeply driven by moments that feel personal, immersive, and share-worthy. That’s where pop-up experiences come into play. More than just temporary displays, […]
