When WPP and Kantar released the 2020 BrandZ Top 100 Most Valuable Global Brands, a few things caught our eye:
- The world’s most valuable brands have seen their total brand value increase by 5.9{a1b66163f1a58119c26981dbd34133115a209dc06f2d1e7802b1355f65adb2e8} despite the economic, social and personal impacts of COVID-19, according to the report.
- Several luxury brands made the list, even at a time when retail has been struggling.
- We ve worked with those brands! Take a look:
Hermes (#39 in BrandZ Top 100) A Look Inside the Herm s Pop-Up Carr Club in New York City Hermes Silk Bar Charms Fall Shoppers at Time Warner Center Chanel (#34) Chanel s Metiers d Art Sweeps Dallas Louis Vuitton (#19) Louis Vuitton: A Fifth Avenue Fashion Essential Gucci also came in at #49. Luxury brands, compared to brands in other categories, tend to enjoy strong brand equity, with strong brand equity adding resilience, the BrandZ report stated. Read more in The Fashion Law on why luxury brand value is defying the odds during the ongoing pandemic.
