07/20/2020
3 Luxury Brands That Have Increased in Value Despite the Coronavirus
3 Luxury Brands That Have Increased in Value Despite the Coronavirus
07/20/2020
When WPP and Kantar released the 2020 BrandZ™ Top 100 Most Valuable Global Brands, a few things caught our eye:
- The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19, according to the report.
- Several luxury brands made the list, even at a time when retail has been struggling.
- We’ve worked with those brands! Take a look:
Hermes (#39 in BrandZ Top 100)
A Look Inside the Hermès Pop-Up ‘Carré Club’ in New York City
Hermes ‘Silk Bar’ Charms Fall Shoppers at Time Warner Center
Chanel (#34)
Chanel’s Metiers d’Art Sweeps Dallas
Louis Vuitton (#19)
Louis Vuitton: A Fifth Avenue Fashion Essential
Gucci also came in at #49.
“Luxury brands, compared to brands in other categories, tend to enjoy strong brand equity, with strong brand equity adding resilience,” the BrandZ report stated. Read more in The Fashion Law on why luxury brand value is defying the odds during the ongoing pandemic.
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