The world's most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19, according to the report.
Several luxury brands made the list, even at a time when retail has been struggling.
“Luxury brands, compared to brands in other categories, tend to enjoy strong brand equity, with strong brand equity adding resilience,” the BrandZ report stated. Read more in The Fashion Law on why luxury brand value is defying the odds during the ongoing pandemic.
