Digital signage has come a long way from simply converting physical signage to screens. More than relaying images and messages, today’s digital signage systems enable brands to communicate with customers in creative and effective ways while streamlining the process from vision to visuals. With Duggal’s digital signage solutions, you can tap into:
Installing and uninstalling traditional signage is a manual, in-person task that must be planned and scheduled ahead of time. During the coronavirus pandemic, many brands invested in digital signage to be able to inform customers of updated store hours, closings and reopenings that were changing by the day. Labor shortages, supply chain struggles, mixed mandates and other lingering effects remain fluid, making digital signage an optimal medium for the post-pandemic world.
A digital signage system with a back-end content management system can allow users to upload content changes without needing to be on site. And, any new content you create can be programmed to run across any or all of your displays. For brands with store locations across the country, the ability to manage signage for an entire commercial real estate portfolio digitally and remotely can create significant cost-savings along with powerful efficiencies.
Touchless displays make digital signage interactive and intuitive with gesture recognition. In gesture recognition, a camera captures image data and feeds the data into a sensing device. The sensing device is connected to a computer, where specially designed software identifies meaningful gestures from a predetermined gesture library.
The software then correlates each real-time gesture to one in the library. Once the gesture has been interpreted, the computer executes the command correlated to that specific gesture. In retail, gesture recognition presents the opportunity to replace interactive touch screens with next generation displays that read motions such as pressing a button or swiping a card.
Thanks to innovative digital signage companies like Duggal, digital signage is now able to scale to impressive formats. For example, the Duggal Inno Lab engineered a custom dynamic selfie wall spanning 11 feet tall and over 16 feet wide for the M&M's store at Disney Springs in Orlando. The store’s entire façade is built on the Inno Lab's LUMIPIXELS™ animated lightbox solution, encompassing nine custom power supplies, 450 sub-controllers, over 440 tiles, and more than 107,000 LEDs. It is the largest LUMIPIXELS™ installation to date and an integral part of M&M's brand identity at Disney.