It’s the most wonderful time of the year, when sleepy towns and big cities all over the world glow with holiday spirit.
As Christmas time nears and New York City begins to feel like a life-sized Christmas Village, we are looking back at how Marimekko charmed holiday shoppers with an enchanting “Christmas City” encased in their NYC flagship windows. Although the Marimekko’s 5th Avenue flagship store closed its doors this holiday season, we always return to this cheerful display to evoke the holiday spirit.
In the words of this fashion mainstay, “a city preparing for the holidays captivates the imagination. Every building is home to many hidden stories; each city-dweller has his or her own tale to tell. Street lights, bridges, chimneys, snow-covered roofs – all whisper their own secrets.”?
After commissioning designer and illustrator Lotta Nieminen to create a holiday display inspired by the cheerful and warm colors of the new Marimekko winter collection, the Finnish design house called on Duggal production manager Monica Drew, who with the help of Demian Cacciolo, constructed a large, intricate piece that required ultimate die-cut precision. The result was a truly cheerful display that encouraged passersby to stop and marvel at the magic of Christmas in the city. Similar graphics produced by Duggal adorn several other Marimekko stores across the U.S.