Advertising with Digital Signage: Why Brands Are Going All in
Times Square looked much different a short 10, much less 20 or 30, years ago than it does today. Where static printed billboards used to be installed and replaced in the city-lit night, digital signage has almost completely taken over the Midtown Manhattan meeting point. The same can be said for commercial and retail destinations around the world. What makes digital signage systems so attractive to advertisers?
Digital signage saves on material costs by eliminating the printing aspect of traditional advertising. Brands can purchase ad space from outdoor advertising companies with digital infrastructure in place and also bring digital signage to their own stores by investing in digital signage solutions for retail. In the latter scenario, the one-time purchase of a fixture can pay for itself many times over compared to ongoing installation and uninstallation costs for printed campaign displays.
Digital signage naturally gives off light and incorporates motion for a powerful combination that makes consumers marvel. For example, Duggal’s LUMIPIXELS™ create a uniquely harmonious blend of light and graphics through pre-programmed sequences of pure white or full-color animation filtered by fabric, artfully combining digital content and a physical display rather than pitting the two against each other.
Seasonal Swaps, Simplified Advertising is all about being in tune with what’s trending, especially for retail brands that must constantly plan and prep for what’s on the calendar ahead. The seasons and promotions may come and go, but the digital signage system stays, allowing brands to put more resources toward their creative without the constraints of condensed timelines to accommodate print production and installation.
The Wow Factor Before you can influence a consumer’s mind, you have to catch their eye. Digital signage at scale makes an immediate visual impact, so you can deliver a memorable brand experience. Learn more about Duggal’s digital signage and creative studio, providing custom digital signage displays with worldwide fulfillment, content creation and content management.