Design Your Tradeshow Booth During Downtime: 3 Always-Relevant Elements
With many conferences and tradeshows postponed due to the coronavirus pandemic, it might seem like a no-brainer to place your tradeshow booth production on pause, too. However, busy marketers know that the window to do their best work is well ahead of a deadline. While each tradeshow presents its own specifications and requirements, there are a few foundational aspects you can use to start developing portable displays right now so that you’re ready to go when the coronavirus threat subsides and people are eager to return to in-person networking.
In what types of settings do you typically exhibit? How often does your company attend tradeshows, and how far might you travel? Approaching your tradeshow booth design from a practical standpoint can help you reverse engineer creative solutions based on transport, setup, and frequency. For example, a booth for a national conference may be more intricate than one used for a monthly regional chapter event. Meanwhile, attending an international conference might steer you toward lightweight materials in order to minimize shipping costs.
The environment in which you plan to set up your booth is also an important consideration. Will you be indoors, outdoors, or both? During and after the pandemic, many events that were once indoors could potentially move outdoors. Also keep in mind that the option to choose durable and even weatherproof materials means you can design your booth to be used many times over, which would call for a focus on branding and basics rather than trends or new products.
You may not know which events and when you will attend at the moment, but you do have an idea of how much your company is realistically willing to spend on a tradeshow booth. Look back at past events to determine the general size and scale of a booth that you could potentially reuse based on the smallest and largest dimensions you would choose. If you’re not comfortable committing to a full booth design, you can always work on individual pieces, such as a lightbox or banner.
Looking to take up a TBD tradeshow booth project during this quiet time for industry events? Duggal Visual Solutions is here to imagine, partner, create and inspire. Learn more about our tradeshow design solutions.