Duggal Inno Lab: Reimagining Retail for M&M's @ Mall of America
The Mall of America® has a new, eye-catching attraction with the opening of a 24,000-square-foot M&M’S store.
Mars-Wrigley brings the immersive experience that has made M&M’s flagship stores so popular globally to America’s largest shopping complex with bright colors, innovative technology, and tons of memories to take home.
As of May 1, fans are invited to visit the store on Level 1, East near the Rotunda of Mall of America. Everyone around the world is invited to virtually visit the store online via a technology-driven tour on MMS.com. Once inside, guests are invited to "walk" through the store and can even purchase their favorite M&M'S products through the innovative 3-D virtual experience.
“The free-to-enjoy, interactive experiences include a series of innovative firsts for M&M'S stores with elements unique to M&M'S Mall of America, including ‘M&M'S Sweet Moves,’ where fans can express their personality through color, sound and movement,” Mars, Incorporated said in a press release. “Store goers can also visit ‘Peanut Peak,’ a rooftop celebration of the local landscape inspired by the gorgeous Minnesota views. The store will also include M&M'S fan favorites, including the personalization station, signature M&M'S, ‘Wall of Chocolate’ and exclusive in-store merchandise.”