Broadway is one of New York’s most cherished lifelines housing 41 professional theaters and Broadway stage productions are regularly experienced by millions of people. The story of Broadway plays a major role in New York’s history and the recently opened Museum of Broadway highlights just that.
An interactive experience has been curated to give audiences insight into groundbreaking Broadway moments that pushed boundaries and shaped lives both on and off the stage. The immersive experience includes several exhibits each with stunning visuals that guide visitors through time as they watch Broadway’s history unfold right before their eyes. Such as the Map Room, The Timeline room, The Making of a Show, and many more. An extraordinary group of artists, designers, and theater historians joined forces to deliver this concept to the world and our Duggal team was thrilled to help bring their vision to life!
With over a year of collaboration, under the guidance of Print Director & Visual Solutions Specialist, Marinal Chopra, several teams and services at Duggal were involved in the making of the exhibits. Majority of which lies in the gorgeous wall graphics that wonderfully complement the art on display. Even one-of-a-kind art needs a little visual elevation from its surrounding space to create eye-catching and informative exhibits.
Duggal’s team printed and installed the graphics using durable, waterproof self-adhesive vinyl to ensure beautiful, long-lasting images. The wide-format graphics were printed and installed throughout the exhibits to provide visitors with information and images detailing Broadway’s long, impressive history. Printing on a large scale makes maintaining high-resolution quality and coloring crucial. Additional visual elements such as dimensional 3-D acrylic letters, mounted photographic prints and cad-cut vinyl lettering were produced to play a key role in the historical retelling. Clear, vibrant graphics can be seen throughout the exhibits where style and facts work in tandem to create a grand, show-stopping experience for visitors to learn from.
Duggal had the pleasure of setting up these installations and bringing the concept from paper to reality, working closely with the Museum to make their vision for sharing some of New York’s biggest historical moments. The visually stunning installations only serve to enhance the already brilliant interactive experience organized by the Museum.
Broadway is a spectacle in its own right; a beacon for all of New York City. Duggal is proud to take part in its historical retelling at The Museum of Broadway, now open at 145 W 45th St, New York, NY! Please visit https://www.themuseumofbroadway.com for more information.
