We live in a visual world. If your brand needs attention from department store shoppers, build an in-store display. Few people can resist the call for new and exciting products. An engaging, visually-enticing department store display leaves a powerful impression. Here’s how:
You don’t need flashing lights and a sign that says “look at this!” to get shoppers to stop by your display. Good, effective lighting is enough.
Picture the soft, romantic light you might see accenting a luxurious perfume collection or the bright, simple colors associated with many sports brands. Brands suffer if they get this wrong. A black-accented retail display that looks dynamic with proper lighting might appear stiff and bland without it.
At Duggal Visual Solutions, we’re creating the next generation of visual displays. Our innovative, high-resolution lightboxes can use the Duggal Inno Lab’s LUMIPIXELS™ technology to combine vibrant light with moving images, creating an animated effect that breathes life into your display.
Effective department store displays are imaginative. Shoppers see more than just your display; they see your competitors, as well. If you want your brand to stand out, get creative. Focus on telling a story.
Does your brand sell shoes to working women? Demonstrate this with your display. Show images of strong women walking to work or sitting in the office. Let empowering words flash across the screen: independent, provider, hardworking.
When shoppers examine your display, they’re stepping into a small bit of your world. If this is where you tell your brand’s story, you can make the story more immersive by adding fitting props and fixtures.
Display props can be anything from a Christmas tree and gifts in your holiday display to a real sleigh and 3D reindeer. These are items that enhance visual appeal but aren’t actually for sale or related to the product.
Duggal can create custom-fabricated fixtures and props, giving you the chance to build an appealing environment with your display.
You can’t stick with the same department store display forever. Customers want to see something new. If your display never changes, people will grow bored and stop looking at it.
Prevent this by focusing on seasonality. If you’re a shoe company, showcase your snow boots in the winter and your flip-flops in the summer. Highlight the season’s most popular products. It sounds simple, but these updates will help keep customers engaged with your brand.
If your display uses one of our LUMIPIXELS™ lightboxes, making a change is as simple as switching the SD cards. You create an entirely new look without changing the structure.
Clutter kills most aesthetics. Customers crave your most in-demand products; showcasing your entire inventory at once is unnecessary.
Your display needs a focal point, something to grab customers’ attention. Think about your theme and what you’re trying to sell. If sneakers are in-demand right now, that’s what you should feature. Save the high heels for another display.
A visually striking department store display entices customers.