Racquet Magazine and White Claw are partnering with graffiti artist Amuse 126 to highlight creative expression on a canvas large enough for the world to see.
In collaboration with FGTA and with production by Duggal Visual Solutions, Racquet has successfully wrapped the interior of a regulation-size tennis court—42 feet wide by 27 feet long—in a textured vinyl material allowing for match play on a White Claw-branded art piece for the entire community to take in. It’s branding and outdoor advertising on a large scale.
To rally excitement ahead of the court launch, Duggal also produced a custom influencer box, which Amuse 126 shared on Instagram. The turned-edge box includes a tennis racquet, polo t-shirt, tote bag and more, merging crisp hard seltzer with hip tennis culture.