As part of a multifaceted social media and citywide event running through Thanksgiving, the nonprofit social venture fund, Acumen, partnered with photographer Martin Schoeller to create the #SeePeople campaign, coinciding with the UN’s International Day for the Eradication of Poverty on Oct. 17.

Duggal Visual Solutions’ own commitment to social good was a natural fit for the company to participate in the project by providing marketing collateral production to support the campaign. Acumen’s overarching goal to change the narrative around low-income populations included an exhibition of Schoeller’s work at Milk Studios featuring 50 portraits of people who live on less than $5 per day.

 

To complement the exhibition, Duggal’s Indigo Department produced 600 5”x7” face cards and 250 5”x7” About Acumen cards on satin coated cover stock, as well as 325 9”x6” exhibition brochures with a semi-gloss finish.

Facilitated by Sales Rep Hope Savvides, Duggal’s ongoing relationship with Acumen, a company that invests philanthropic capital in other companies creating sustainable solutions for the 3 billion plus people living in poverty worldwide, reflects the shared values of both organizations.

The print and digital campaign will be featured on phone kiosks, newsstands, in Times Square, and across numerous social media platforms. Users will be able to interact online with the personal stories of Schoeller’s subjects in an effort to highlight our shared humanity and collective potential.