American Eagle Outfitters knows where to find those who love their hi-quality, on-trend apparel: the heart of urban-chic in New York City's SOHO district.  Catching the eye of the young and hip is not an easy task on Houston St, hence AEO called upon Duggal Visual Solutions to make their logo literally sparkle for the holidays.

The concept was to have a set of glimmering billboards on Houston Street, right at the corner of their SOHO flagship store. In order to achieve the desired effect, large sequin panels were customized to the shape of the AE logo with the message "Live Your Life". After rigorous testing to ensure both the gold-metallic sequins and their brackets could stand up to the chilly winds and elements of December, the billboards were ready to go. The end result;  a strong, eye-catching display, proudly representing the American Eagle brand and handsomely executed by Duggal’s team of experts.