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Brooks Brothers Celebrates 200 Years of American Style

DVS Project

Brooks Brothers Celebrates 200 Years of American Style

Commuters, visitors and New Yorkers alike stumbled upon a historic fact they couldn’t continue past without stopping to consider the significance.

200 Years of American Style.

That was the title of an exhibition in Grand Central Terminal’s Vanderbilt Hall staged by Brooks Brothers, the oldest men’s clothier in the U.S. and one with New York City roots down to its 1818 founding in Manhattan’s Lower East Side as H. & D. H. Brooks & Co.

Today, there are more than 250 Brooks Brothers retail and factory stores across the U.S., with an additional 250-plus locations internationally. The familiarity and brand presence are built on the company’s many contributions to fashion design, innovation and history. Brooks Brothers has dressed 40 of 45 U.S. presidents, and also gave Ralph Lauren his first job as a salesperson before his independent rise to fame.

Duggal Visual Solutions produced a full wardrobe of visual elements for Brooks Brothers’ bicentennial milestone, including large banners installed in Grand Central, images featured in the exhibit, and a video screen with supporting content playing in the windows of the Madison Avenue flagship store. The project was led by Duggal’s Ann Benson, with assistance from Daniel Seeley, Alex Wise and dozens of other specialists across Duggal’s production, fabrication and multimedia teams.

Read more about Brooks Brothers’ storied past in Forbes.