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Bulgari Debuts B.zero1 Collection at Duggal Greenhouse ‘Brooklyn Warehouse Party’

DVS Project, Greenhouse

Bulgari Debuts B.zero1 Collection at Duggal Greenhouse ‘Brooklyn Warehouse Party’

The excitement was palpable as Duggal Visual Solutions’ installation team worked around the clock preparing the Duggal Greenhouse for its latest New York Fashion Week (NYFW) showcase. By the time the 1,000-plus guests arrived, the Brooklyn venue was fully outfitted with large vinyl graphics, glowing signage and displays for a spectacular Bulgari event billed as a warehouse party but pulsating far past its underground implications.

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Lily Aldridge, Zendaya and Naomi Scott glistened on stage in the new Bulgari B.zero1 Rock collection alongside the brand’s CEO, Jean-Christophe Babin. Then, the party kicked into high gear with performances by Ciara and Diplo. Alton Mason, Martha Hunt, Tyler Cameron and Alexander Wang were spotted among the many notable figures in attendance. Wang, who was the first to make the unprecedented move to Brooklyn for his Fall 2014 runway show, told Vogue the Bulgari event was “much more elevated than any rave I’ve been to.”

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“‘Gigantic’ is probably a better way to describe the affair,” Esquire wrote. “The space was thronged with people, the music was appropriately bone-rattling, and everyone in attendance was more than happy to let off a little steam and get NYFW started on a high note.”

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The B.zero1 collection is inspired by the circularity of Rome’s Colosseum, with an unexpected studded core. At the Greenhouse, Bulgari was able to convey its defining characteristics—audacity, bravery, distinctiveness and self-expression—through the art of live experience.

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“It was a huge pleasure working with Duggal Visual Solutions, and the Duggal Greenhouse was the perfect frame for our event,” Bulgari’s events team told us by email. “We hope to see you again soon!”

From all of us at Duggal, the feeling is mutual. 

Want to see more of the amazing events at the Duggal Greenhouse? Follow on Instagram!