Emporio Armani Launches New Fragrances with NYC Oculus Pop-Up
DVS Project Industry News
A fragrance can define an experience, and in the case of Emporio Armani’s newest launch, vice-versa. The Italian fashion house drew shoppers, tourists and commuters alike into an immersive brand experience in NYC’s World Trade Center Oculus for a nearly two-week span in August.
Mission Media, Chemistry Creative and Duggal Visual Solutions joined forces to create an eye-catching pop-up store showcasing the new BECAUSE IT’S YOU (for her) and STRONGER WITH YOU (for him) “dialogue of fragrances,” critiqued beautifully by BELLA New York Magazine. Duggal’s Carole Garcia provided material and installation consultancy to develop an 11-foot cubic banner wrap replicating the Armani brand’s signature sleek imagery with vivid detail, precise color matching and flawless adhesiveness. See photos of the pop-up below, and browse Emporio Armani’s fragrance collection here.