Zadig & Voltaire boutiques are stopping shoppers in their tracks with Insta-worthy displays featuring Czech supermodel and actress Eva Herzigová, the muse for the Parisian brand’s Fall/Winter 2018 campaign.

“Rocking a baggy sweater, pants, a printed dress, a tailored jacket or a biker jacket — in fabrics from knitwear to leather to fake fur — the model channels rock-chick, sensual, mischievous and determined personas,” one outlet writes.

Another raves: “Eva exudes pure rock and roll attitude for the print campaign and accompanying film.”

Duggal Visual Solutions provided the large format and interior graphics bringing photographer Fred Meylan’s black and white images of Herzigová front and center across the U.S., from Madison Avenue to Sunset Boulevard, in Z&V boutiques and Bloomingdale’s. Duggal’s Monica Drew led the production, which was highlighted by this 18-panel window display and three-panel side graphic in the ultra-hip Miami Design District.