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Symbolic Shade, “Greenery,” is Pantone Color of the Year for 2017

Curators’ Corner

Symbolic Shade, “Greenery,” is Pantone Color of the Year for 2017

Every year since 2000, Pantone has taken the responsibility upon itself to identify a color that will influence culture, art, design, fashion, travel and more in the year ahead. In 2017, a lovely shade of green aptly named “Greenery” is the chosen color.

“Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore, and renew,” Pantone shares on its website. “Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signal consumers to take a deep breath, oxygenate and reinvigorate.”

With motifs of environmental awareness, connectedness and discovery, Pantone has partnered with Airbnb to literally bring Greenery to life. Recreating the great outdoors inside of an apartment in London, Airbnb invites travelers to experience a symbiosis of nature and modern comfort. The apartment is fully equipped with a woodland reception area, herb garden in the kitchen, and a greenhouse that doubles as a living room.

“There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe,” Laurie Pressman, the Pantone Color Institute’s vice president, told Forbes.” “[Greenery] is about unity and community—connecting to oneself and others and a higher purpose.”

With large corporations catching on to the “go green” movement–such as Bank of America and McDonalds, both of which are cutting paper waste and eliminating Styrofoam–Pantone hopes to inspire the continuation of the trend through the bright and inviting Greenery. In the coming months, you can expect to see Greenery steep into everything from product development and design to architecture, hospitality and beyond. It is also already making splashes across catwalks, such as the Gucci summer 2017 fashion show.