Country music singer, RaeLynn, has a known affinity for “glitter, sparkles and mythological horses,” Women’s Wear Daily writes. She has also long been a fan of Too Faced Cosmetics, which was purchased by Estee Lauder Cos. in 2016. All of RaeLynn’s favorite things come together for her in the Life’s a Festival collection, a sparkly, unicorn-themed collaboration between the rising Nashville star and the whimsical California cosmetics brand.

“My fans know I am obsessed with unicorns and all things magical, so this collaboration has been written in the stars,” RaeLynn said. “The first makeup I ever bought was a shadow palette from Too Faced. To be able to be the face of the campaign is a ‘pinch me’ moment.”

Duggal Visual Solutions was invited by Brandlink Communications to join the party. Duggal’s Faith Young consulted with the Brandlink team to produce a standalone backdrop with 3D elements for a special event at the Bryant Park Hotel’s Terrace Loft – and look who showed up, RaeLynn, herself!