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Liquor Displays We Love


Liquor Displays We Love

The alcohol industry is an absolute battleground for sales. Even the kingpins are frequently seen staging elaborate displays to remain top of mind. As a leading producer of graphic displays and visual experiences, Duggal Visual Solutions has worked with some of the world’s most beloved liquor brands to catch customers’ eyes and capture their minds.


Hendrick’s Gin

Created by our friends at Momentum Worldwide, the Hendrick’s Emporium of the Unusual brought “cheery defiance of the mundane” to NYC’s Chelsea Market for a weekend of magic (and gin). Curious visitors entered through a revolving bookcase into a whimsical land filled with odd characters and “delightfully peculiar cocktails.”

Duggal Visual Solutions joined the fun as Senior Account Executive Carole Garcia collaborated with the Momentum team to produce eye-catching window graphics that lured passersby into a surreal brand experience of wizardry (and again, gin).

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Tullamore D.E.W.

Duggal got to experience the Rugby World Cup excitement in spirited fashion at Tullamore D.E.W.’s pop-up fan zone in New York City. Again, Momentum Worldwide developed an outstanding theme, this time inspired by “the classic cozy Irish snug commonly found in pubs,” with Duggal handling production. The “Daniel E. Williams Snug” treated hundreds of rugby fans to free whiskey samplings, fresh baked pub pretzels, kabobs and a massive projected screen showing the day’s matches.

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Hennessy Cognac

Renowned for pioneering an artistic approach to promoting their product, Hennessy enlists acclaimed artists and designers in their global advertising. This pathos was illuminated in “The Seven Worlds” of Hennessy XO by Ridley Scott pop-up at John F. Kennedy (JFK) International Airport, New York, where Hennessy partnered with Duggal Visual Solutions to create a 10-screen video wall.

Time was of the essence and the Duggal team responded immediately to Hennessy’s request, producing the wall, creating a custom install and aligning all of the supplied content to fit the screens with just a two-week turnaround.

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Jameson Irish Whiskey

In celebration of the life of locals in neighborhoods across the U.S., and in support of The New York Restoration Project, Jameson Irish Whiskey brought together 16 craft breweries for an epic celebration at the Duggal Greenhouse. Jameson, established in the late 1700s when master distiller, James Jameson, discovered his signature blend, found just the right event partner in Duggal’s Brooklyn venue, a site situated within a historical hub of local innovation, the Brooklyn Navy Yard. Under a blue sky on a warm fall Saturday afternoon, whiskey and a beer were in full effect.

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Cheers to these great brands that went above and beyond in the art form of advertising.